About ROC Equipment
Drilled Shaft Experts
ROC Equipment is a leading provider of deep foundation drilling equipment. We offer both sales and rentals of heavy equipment and tooling along with parts and consumables. Our staff also provides expert training and consulting.
ROC is a service-disabled veteran-owned small business.
Contact us to see how we can partner on federal set-aside contracts.
Our Locations
ROC Equipment operates across North America including Canada, Mexico and the United States. We have equipment yards and sales offices across the US.
Equipment & Service
Phoenix, AZ
Corona, CA
Tampa, FL
Converse, TX
Strasburg, VA
Sales Offices
Phoenix, AZ
Laurens, IA
Raleigh, NC
Cleveland, OH
Pittsburgh, PA
San Antonio, TX
Salt Lake City, UT
vision & Mission
Our vision is to be the most successful and respected foundation drilling equipment dealer in North America.
Our mission is to earn our customer's loyalty by providing high-quality foundation drilling equipment and delivering a premium service experience.
Our values
Every transaction is guided by the principles of honesty, integrity and loyalty.
We set ourselves apart from other equipment providers by having transparent, fair and enjoyable processes in all of our business practices.
Our history
Our company was established in 2007 by a foundation driller looking to provide better access to heavy construction equipment at a reasonable cost. ROC became the first equipment rental company in the deep foundation drilling industry and this new model allowed foundation contractors to focus on their project pipelines not on procuring equipment. We continue to sell and rent deep foundation drilling equipment.
timeline
2007: ROC Equipment established by Lou Lucido to sell BUMA Equipment
2012: Vanessa Lucido became CEO
ROC became the first equipment rental company in the deep foundation drilling industry
2015: ROC first appeared on the Curse of Oak Island
2023: Company purchased by Kairos Global Ventures
2024: Ed Robinson named CEO